Importer and Distributor
Of alcoholic beverages. 32 years of distribution experience. Nationwide coverage.
- 98 bln. RubTurnover in Russia, 2024
- 2,457 clientsHave already trusted us
- 750 employeesA professional team for reliable and long-term cooperation
- Since 199332 years of global distribution experience to meet your business needs
Why VVP Wine
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Financial stability and channel financingBeing in the top 5 largest distributors, we provide clients with credit lines exceeding $300 million for up to 180 days. -
Broad channel coverageAccess to 2,450+ partners across the country: federal and regional chains, traditional retail, on-trade HoReCa, private and corporate clients, travel retail — rapid market entry and sell-out growth. -
Logistics and inventory management90,000 m² of A+ warehouses with temperature control at 12-16 °C, our own customs warehouse and customs broker; OTIF 99.3%, regular S&OP planning. -
A professional teamSuccess is built by people: we are the #1 employer in distribution and hold the Forbes Gold Employer status. -
Trade marketing and demand generationOur own marketing team supports 360° campaigns across multiple channels with transparent ROI, strictly adhering to regulatory requirements and 18+ restrictions. -
Channel management and dataWe eliminate channel conflicts; provide transparent data on sales, prices, and reporting — full control remains with you.
Our services
We register products in EGAIS, prepare labeling/declarations of conformity, set up age-gating and "responsible marketing" processes for 18+, so you can launch without risks.
We handle duty/excise calculations, work with brokers and excise warehouses, supply planning, and documentation — ensuring transparent timelines and controlled cash flow.
We design the route to the consumer: federal/regional chains, specialized offline retail, premium HoReCa, corporate clients, and permitted digital storefronts.
We prepare listing packages, align price architecture/MAP, build a joint business plan (JBP) with KPIs for distribution, shelf share, and NPD launch.
Ambassadors, bartender and sommelier training, cocktail menus, tastings and events — measurable sell-out and full compliance with all 18+ restrictions.
Allocations and vintages, seasonality, working with ratings/reviews — we preserve the bottle's value and convert it into a premium mix.
Temperature-controlled warehouses, careful rotation (FIFO/age-on-stock), temperature tracking along the chain, and OTIF service meeting best-practice standards.
Forecasts based on depletions and events (promos/events), production-aligned plans — less out-of-stock, smoother working capital.
Transparent reports: sales/depletions, price monitoring and "digital shelf," planogram compliance, ROI of activations — all in one dashboard.
We set up a price corridor (MAP), monitor violations, manage channel conflicts, and prevent "gray" flows.
POSM, promo standards, shelf audit, and mystery shopping — focus on core-SKU visibility and execution discipline.
Deferred payments/credit lines for clients, factoring/SCF — we accelerate market penetration without straining your balance sheet.
Frequently Asked Questions
Primarily — purchase-sale. For projects, agency agreements and consignment with KPIs for target stock levels and a "startup window" period are possible.
We consider exclusivity by territory/channels with mutual KPIs: distribution, mix, price, activations. Exclusivity is confirmed by JBP and quarterly QBRs.
Standard timeline is 30–60 days: contract, documentation, registration procedures, supply planning, listing, initial activations.
We discuss individually: MOQ per SKU/vintage and minimum shipment/container size, aligning with production cycles and seasonality.
Standard package (charter documents, brand rights/trademark, specifications/label, lab tests/certification per Russian requirements), powers of attorney for operations.
We handle operational work (accounting, movement, excise stamps). The manufacturer provides authority/data and approves templates.
We operate under an internal code: age-gating, venue checks, mandatory legal sign-off for all materials, training for teams and partners.
We operate strictly within the framework of Russian law. We use permitted formats of digital storefronts/communication without violating restrictions.
MAP/price corridor, violation monitoring, white-listed partners, direct shipments, and penalties for breaching terms.
Temperature-controlled warehouses (for wine 12–16°C, humidity/vibration monitoring), designated storage, FIFO/FEFO, reports on stock age and vintages.
S&OP: forecasts based on depletions/seasonality/events, target stock levels by channel, and regular plan reviews.
We operate under SLA: order confirmation, shipment timelines, and target OTIF. Metrics are fixed in the contract and monthly reports.
We have a return policy and disposal procedures agreed upon with the brand, including photo documentation and formal reporting.
We align price architecture and promotion calendar in the JBP, control MAP, and ensure compliance with promotion standards across channels.
Flexible: various Incoterms and currencies are possible. We calculate duties/excise/VAT transparently; factoring options are discussed upfront.
Yes. We set limits and terms, manage risk and receivables, and use turnover-based financing tools.
Yes, we do. Travel retail and corporate clients are key channels within our distribution network.
Ambassadors, bartender/sommelier trainings, tastings, events, POSM. Co-funding budgets: fixed/performance-based, transparent ROI calculation.
Possible after localization and legal approval (language, age labels, warnings, venues).
Planograms, merchandising audits, mystery shopping, checklists for core-SKUs, and visibility standards.
Weekly/monthly: depletions, stock levels and age, price monitoring/MAP, "digital shelf", promotion compliance, and JBP KPIs.
Yes. Access to dashboards and data exports, upon request — API/file integrations for your BI systems.
We analyze uplift in depletions, reach and engagement, cost per contact, repeat purchases — the methodology is agreed upon in advance.
SKU line (specifications/vintages), shipping prices and target RRP, priority channels, brand materials, 12-month forecast, packaging/labeling, and the status of regulatory documentation.
Getting started with us is very simple
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License of the Russian Federal Service for Alcohol Market Regulation: № 50ЗАП0013725 dated 09.03.2024
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© 2026 Distribution Center LLC. All rights reserved.
© 2026 Distribution Center LLC. All rights reserved.